MOIMOI was founded in July 2010 n Helsinki by Raquel and Kalle. Raquel was born in Spain and acquired a Master of Arts in fashion design and sales, while Kalle is Finish and has a background in digital design. After an exchange year in Finland Raquel began to think about a sustainable brand called MOIMOI. A few years later she met Kalle, talked about the project and the longing to make something long lasting, tangible and so, the rest is history. Their philosophy is to buy less, but of high quality to make long lasting products. Every item is practical, timeless, without losing any of its style. They design every item in Helsinki and produce their wares in Spain and Finland. All of their products were made by artisans with vegetal tanned leather.