RHUMAA is more than just a fashion brand. Their focus is to change the world through sustainable fabrics, positive production and to provide a platform for artists. When you’re wearing Rhumaa, you’re wearing an artistic story with a strong message, which you can live and share. Rhumaa always carries in mind: you are what you wear, your clothes are a representation of your identity. Rhumaas collections are timeless and elegant with a modern touch. Therefore, they can stand against trends and stay with you for a long time. As they are made with high quality, they can be worn to every occasion and are incredibly comfortable in everyday life. Every collection celebrates an artist and an art story. Hidden in the seams of each printed piece, is an art message expressed through print, design, colour, details, and high-quality sustainable fabrics. It’s something for you to treasure as a true collectors item. Rhumaa invests a lot into the extension of their environmentally friendly production and management. Their focus lies on the following points: Sustainable Fabrics. Sustainable practices in the office, with deliveries, with their partners and production. Recycle, re-use, reduce. They are set on this and do a little more every day. Rhumaa has also founded an organisation to donate and support sustainable programs and projects in South Afrika: the Rhumaa Foundation.